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How to Effectively Target LinkedIn for B2B Marketing
With its professional population and ever-growing user base, LinkedIn is a prime target for B2B marketing efforts. But in order to effectively market there, you need to understand what that particular...
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B2B Marketing on Facebook: Make the Psychology of Likes Work for Your Brand
B2B marketing on Facebook requires not only an understanding on your own marketing messages, but also insight into how (and why!) people behave on the social giant. Every Facebook user is cultivating...
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Tweet This, Not That: Do’s and Don’ts for B2B Marketing on Twitter
After a period of skepticism, B2B marketers have finally embraced Twitter, with 85% reportedly tweeting in 2014. However, despite this high level of adoption, only about half are convinced of the...
View ArticleMarketing Strategies From the Denver Digital Summit [SlideShare]
Our recap of the most valuable takeaways from thought leaders at this year’s Denver Digital Summit:
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Is Pinterest a Waste of Your B2B Marketing Dollar? Probably.
UPDATE: This article was originally published on February 4, 2015 and has been updated to incorporate new information about Pinterest’s new “Buy” button. Many people trying to craft social media...
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B2B Marketing on Facebook: Examples, Ideas, and Inspirations
Facebook can be a confusing place for B2B marketers. People don’t generally go on Facebook to think about business, so how are we supposed to market to our audience here? The answer lies in the...
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Marketing to Audience Intent: #MPB2b Keynote Takeaways
Avinash Kaushik, a Digital Evangelist at Google and the first keynote speaker at this year’s Marketing Profs’ B2B Marketing Forum, is very clear about his problems with modern marketers: The Sales...
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6 Ways to Use Cognitive Bias to Market to Humans
As we enter the full swing of the holiday marketing season, let’s take moment to remember who we’re actually marketing too. Andy Crestodina wants us to remember that we should stay too fixated on the...
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